The DOJ sets its sights on Google. Again.
Presented by Americans for Prosperity
BIG TECH BREAK UP? — The Justice Department is going after Google, the internet search and advertising colossus, in what could be one of the most important antitrust cases ever. The DOJ, joined by eight states, today filed a lawsuit that alleges the tech giant has illegally monopolized the market for online advertisements for years.
While the DOJ under President Donald Trump brought suits against multiple tech giants — including Google — it’s the first major tech antitrust punch thrown by the department under President Joe Biden. The case follows a similar complaint from the Texas attorney general filed in 2020, that Google has acquired too many of the tools that sell and place ads, forcing businesses to use the slate that it offers and often “self-dealing,” acting in the company’s own best interests instead of clients.
The Justice Department argues in the lawsuit that Google built a system that forced advertisers to pay higher rates than a competitive marketplace would allow. Google responded in a statement saying there’s plenty of competition in the online advertising space — estimated to be worth roughly $280 billion in 2023 — and that the DOJ’s argument would “slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”
Nightly spoke with Josh Sisco, an antitrust reporter at POLITICO, about the case and the DOJ’s strategy. This interview has been edited.
What’s the DOJ’s argument in this case? Why do they think Google has too much power?
The DOJ and a group of states, including California and New York, are attacking Google’s market-leading role in a digital advertising market estimated to be around $280 billion this year. Google is involved in all facets of the business, helping companies sell ads, websites sell ad space, and providing the tools that match buyers and sellers and taking a cut. It also sells its own ad space on sites like YouTube. According to the lawsuit, this is a massive conflict of interest akin to letting Goldman Sachs own the New York Stock Exchange.
How similar is this to previous antitrust lawsuits against Google? What’s the goal of going after Google in this specific way now?
At this point, there are five different lawsuits from federal and state antitrust enforcers, targeting the company’s search and advertising businesses, as well as its Play app store and contracts with cell phone makers and wireless companies for the use of its Android mobile operating system. This new case is very similar to a case from 2020 led by the Texas attorney general. Google’s various businesses have long been under fire from customers and competitors and the DOJ and states see all of them as crucial to creating a fair and innovative digital economy now, and in the future.
Some of the 2020 Texas attorney general’s lawsuit has been thrown out, and these lawsuits tend to drag on. What’s the timeline for resolution here, and what is the potential range of outcomes?
We’re definitely talking in years with this. The DOJ and states filed this new case in a court known for speed, but it’s still likely to be at least two years before it’s resolved. And that’s before any appeals. There’s a whole host of possible outcomes. The DOJ is asking for a break up of a key part of Google’s business, along with damages and court orders preventing a wide array of current business practices. A judge could fully find for either side, or try to split the difference in some way
From your perspective, is increased scrutiny and calls to break up Big Tech likely to continue? Does this look like the first of many such suits from the Biden DOJ?
This is just the first in a likely long line of cases from both the DOJ and Federal Trade Commission. We’ve reported that the DOJ is also working on an antitrust case against Apple, and the FTC has been investigating Amazon for several years.
Are there other efforts in Washington directed towards attempting to regulate these companies?
There was a huge push in the last Congress to pass antitrust legislation targeting Google, Apple, Meta, Amazon and Microsoft. None of that passed, and hopes from backers of the bills on both sides of the aisle are fairly low that anything will get done in a divided Congress this term. That won’t stop senators like Amy Klobuchar (D-Minn.) and Mike Lee (R-Utah) and Reps. like David Cicilline (D-R.I.) and Ken Buck (R-Colo.) from continuing to press for new laws, but it might be a while before anything gets done on the Hill.
It seems like all of the outcomes you’re talking about are a few years away from resolution. Is there anything potentially closer at hand or are we just in wait-and-see mode?
We’re pretty squarely in wait-and-see mode. There are some merger cases, like the FTC’s case to block Microsoft’s deal for Activision Blizzard that will get decided fairly quickly, but none of these companies are getting broken up anytime soon.
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I KNEW YOU WERE TROUBLE — Live Nation/Ticketmaster came under fire from Democratic and Republican senators today in a Capitol Hill hearing, as executives at the conglomerate accepted blame for their ticketing process’s breakdown during the sale of Taylor Swift tickets last November.
Live Nation Entertainment sells around 70 percent of the concert tickets in the U.S. according to information from a lawsuit filed by customers last year, and also owns and books venues. The stranglehold the company has on the market has frustrated artists for years, who often see profits that are a fraction of the revenue made from tickets sold.
In addition to hearing from Live Nation executives, senators also got testimony from two members of the eight-piece band Lawrence, Clyde Lawrence and Jordan Cohen. In their testimony, they described a show where their tickets sold for $30 with a $12 fee, for $42 total. But after costs ranging from $30,000 in the venue’s fixed fee to $250 for clean towels, the band takes home only $12 per ticket, and $6 after touring costs.
After hearing their testimony, Sen. Richard Blumenthal (D-Conn.) said that “unwinding the [2010] merger [between Ticketmaster and Live Nation]” ought to be on the table.
Nightly’s Calder McHugh spoke with Lawrence and Cohen about their day in Congress and their hopes about how the industry might change. This interview has been edited.
What is Live Nation’s role as a promoter as well as a ticket-seller, and how does it impact costs?
Lawrence: Live Nation puts up all the costs (although notably not most of the artists’ costs), but they put a lot of the costs into putting together the event. But the problem, and the misalignment of incentives, comes from the fact that in addition to being the promoter, they also are the exclusive operator or in many cases the owner of a wide variety of venues. And they are also through their merger with Ticketmaster, the exclusive ticketing company of those venues. So when an artist chooses to play a show at a given venue, in the case of many, many venues across the country, they have no choice but to have Live Nation be the promoter because Live Nation owns or exclusively operates the venue, and they have no choice but for Ticketmaster to be the ticketer. So there’s very little choice, very little leverage.
Does solving this fee problem require a broad reimagining of how artists tour and interact with venues and ticket companies?
Lawrence: I think that some minor and major changes would improve the business, including: better and clearer settlement sheets, more artist choice about what promoter they’re using, more flexibility for an artist to take a different kind of deal whether it be a lower guarantee and a higher door deal, changes to the way that artists receive ancillary revenues like merchandise sales and venue concession, and greater regulation on ticket fees.
But at the end of the day, a lot of money is being put into the live music industry. I just think that fans and artists would probably agree that a little too much of it is ending in the pocket of people that it shouldn’t be.
What do you hope happens from here, after this congressional hearing?
Cohen: We feel that our role is spreading awareness. We’re hoping that through this big platform, not only is the government going to see our issues, but hopefully the public will as well and have a better understanding of how their money is actually getting split up. Often people say, ‘the venue takes a piece of your merch? That’s crazy. We had no idea.’ So hopefully we can get some rallying of the public and maybe some government assistance, and this is the first step in a bigger solution towards a more fair music industry.
Source: https://www.politico.com/