Coronavirus crashes Biden fundraising plans
March 12, 2020Coronavirus is throwing a huge wrench in Joe Biden’s fundraising plans just as he’s preparing to build up his campaign for a general election fight against President Donald Trump.
The Biden campaign has postponed in-person fundraising events “indefinitely,” according to a memo distributed Thursday to staff and reviewed by POLITICO, instead replacing them with “virtual fundraisers” like conference calls or video events — a largely untested method of large-dollar political fundraising. The memo followed the cancellation of events Biden’s campaign had just scheduled in Miami, Chicago and the Tri-State area as state and local governments declared emergencies over the spread of coronavirus.
The changes come at a critical moment for Biden’s 2020 campaign, which is gathering momentum, adding to a delegate lead for the Democratic nomination and trying to build a machine capable of going toe to toe with Trump’s well-prepared campaign. Biden has seen a surge in donations, many of them online, since his primary victories in South Carolina and on Super Tuesday. But his campaign is now having to retool its big-donor-focused approach just as it was gaining steam.
Biden allies are beginning work to bolster the campaign without in-person contact. Mathew Littman, a former Biden speechwriter based in Los Angeles, sent out an email organizing a fundraiser with Biden that will be held later this month via videoconference.
“The Biden rise comes at a moment when our collective responsibility to public health has us all recalibrating our daily lives. For the former VP, the virus is likely going to put a halt to much of the necessary fundraising activity and rallies over at least the next couple of months,” Littman wrote in an email. “So while Donald Trump has already raised hundreds of millions of dollars for reelection, Biden may be in a very dangerous spot, with significantly fewer funds in his coffers.”
The conference will include an “exclusive private briefing” with campaign staff, remarks from the former vice president and a Q&A, capped at 50 people who are asked to donate $1,000 each, according to the email reviewed by POLITICO.
The postponed events in Chicago, scheduled for this Friday, included a glitzy brunch hosted by billionaire former Commerce Secretary Penny Pritzker, Chicago Cubs co-owner Laura Ricketts, and John Atkinson and Becky Carroll, former Pete Buttigieg bundlers who recently backed Biden.
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David Hoffman, a partner at the Sidley Austin law firm and former federal prosecutor, notified co-hosts around noon on Wednesday that Jeremy Hallahan, Biden’s Midwest fundraising chief, had relayed the “disappointing news” that the Chicago fundraisers were being canceled, according to an email obtained by POLITICO. Hosts were told to keep plans for the cancellation quiet until an official email was prepared.
“Most of the money was in already,” according to Sheila Nix, an adviser to the Biden campaign and former chief of staff to Jill Biden. Buttigieg’s donors, Nix said, “started contributing right away as soon as they joined our team,” she said.
The campaign is making adjustments to how it moves forward in wake of coronavirus-driven concerns about large group gatherings. The Biden campaign is discussing public health issues during the coronavirus pandemic with a team of experts, Nix said, including Dr. Zeke Emanuel, brother of former Chicago Mayor Rahm Emanuel.
“So it’s unlikely we’ll have any in-person fundraisers until that process is completed,” Nix said. “The vice president plans to use the advisory group to give him advice in terms of public policy for the country and also how to operate within his own campaign.”
Biden’s campaign has surged over the last three weeks. It raised $11 million online in the 48 hours after his victory in South Carolina. In the days since Super Tuesday, donors who had aided Pete Buttigieg and other candidates — as well as a number of donors who had previously stayed neutral and avoided the primary altogether — have migrated to the Biden campaign as he emerged as the likely nominee.
So many people were signing on to help out with fundraisers that it would sometimes take the Biden campaign up to four days to vet new hosts as opposed to a few hours, one Biden fundraiser told POLITICO, with campaign staff overwhelmed by the new activity.
The campaign has started spending its new income. It dropped $2 million on Facebook ads last week, an amount of money that accounts for about 30 percent of the Biden campaign’s total amount of Facebook spending since it launched in April 2019. And it spent more than $4 million on advertising in Florida, which will hold its big-ticket primary on Tuesday. The campaign is also beginning a new round of staffing up, including bringing on high-profile hire, Jen O’Malley Dillon, to manage the campaign.
Coronavirus will upset that big-money fundraising, not only for Biden but also for President Donald Trump, who was slated to attend an event with donors in Nevada and a fundraiser for GOP Sen. Cory Gardner later this week. Though Trump and the Republican National Committee have a much more robust online fundraising operation than Biden, both candidates benefit from regular high-dollar fundraising.
It was “fortuitous” for Biden to have had a big online fundraising moment recently, which he can try to extend as virtually all parts of campaigning go digital, said Taryn Rosenkranz, founder of the Democratic digital firm New Blue Interactive.
“It’s really about keeping up that conversation — you’re taking out the face-to-face conversation, and figuring out a way to have it online,” Rosenkranz said.
In Miami, where Biden was set to travel early next week, the campaign canceled a fundraiser hosted by Alex Heckler, a lawyer and Democratic activist. The cancellation came shortly after Miami-Dade County Mayor Carlos Giménez declared a state of emergency and cancelled all “mass gatherings” of more than 250 people, which would have included the jam-packed guest list for the Biden event.
“Tiffany and I were delighted and honored as we prepared to host Vice President Biden next Monday. The excitement surrounding his visit resulted in record-breaking participation,” Heckler said. But Biden and the event attendees’ health and safety “are of paramount importance,” Heckler said.
Instead, the campaign is planning to send a call-in number for donors to join a conference line with Biden and ask questions, according to an email sent by a Biden campaign official to attendees. They’re also crediting donations for the event towards a future fundraiser.
“Your support has propelled us this far and I know the VP would love to see all of you then,” the email to Biden donors reads. Similarly, an event in New York – set to be hosted by investor Jay Snyder – was changed to a “virtual/video event and will not be convening in person,” per an email sent to donors.
Littman, who is planning the videoconference fundraiser, said “people like the aspect of going to an event” and it remains to be seen how they will adjust.
“For the Biden campaign we have to raise money. We can’t sit back and not,” Littman said. “We need people to understand this is going to be a new way of doing things for at least the next couple of months, and we need people to be supportive.”
Source: https://www.politico.com/